IPG Emerging Media Lab

 

IPG Emerging Media Lab

 

What is the IPG Emerging Media Lab?

Well, check out their blog, The Future of Media, for interesting articles and opinions on new technology and news on how IPG is exploring the landscape.

Their mission statement:

To address the dramatic changes taking place in the media landscape, Interpublic built its Emerging Media Lab, and has committed ongoing resources to this important initiative. 

Serving as a nexus for the collection and distribution of proprietary ideas and market information, the Emerging Media Lab seeks to create a community of industry leaders and advocates—all committed to innovation in emerging media channels—and acts as a bridge between what consumers do today and what marketers need to do tomorrow. 

The Lab is equal parts think tank, real-world proving ground, and change enabler. We provide agencies and clients with the power to harness emerging media by offering facilities, expertise, and resources specifically tailored to rigorously testing emerging media and marketing techniques—driving quantifiable outcomes, learnings, and strategies.

Not just a virtual workspace, they have some pretty nice digs in LA.

IPG Media Lab